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Information, entertainment, contact. All of this is literally in our hands via the cell phone. Hence, it is not surprising that the majority of Brazilians today access the internet, preferably through mobile devices.
According to a 2019 survey by the Regional Center for Studies on the Development of the Information Society (CETIC), around 71 million citizens of the country only use their mobile phones to navigate.
It’s no different with games. Nowadays, a lot of people prefer to play on their phones or tablets. There are many advanced platforms and very high quality games. All these points make us think about the prospects for the mobile games market in Brazil. So let’s see.
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Still in terms of statistics, a study by Newzoo Global Games found that the revenue of the mobile gaming platform, which covers cellphones and tablets, was $ 68.5 billion. That’s almost half of all industry revenue. So we are talking about a gigantic market that is moving all the money, jobs and the development of technology.
In times of pandemic and quarantine, mobile phone or tablet games compete for space with social networks, TV and streaming services. Nevertheless, they represent an important period for entertainment, after all there are many possibilities, innovations and forms of interaction that games make possible.
And even for those who insist on seeing things on the big screen TV, broadcast devices already enable that feature, bringing this option to many mobile games.
Newzoo predicts even more remarkable growth for the platform in the coming years, reaching 41% of profit from general industry revenues by 2022.
Just as the quarantine changed our routines and brought about the above-mentioned increase in the use of mobile devices to play games, everything we go through brings deeper changes with it.
With regard to mobile access, the market is assessed positively. In China, Tencent, responsible for many games, posted sales growth of 26%. We can imagine a similar result in Brazil.
Of course, the negative side that exists in the middle with regard to Covid-19 is not to be mentioned. The pandemic scenario has created many problems for everyone, including this sector. The major manufacturers such as Apple and Samsung have also announced that they will be reducing the production of devices, which will affect distribution and sales worldwide.
The gaming market can therefore suffer from such negative effects in the long term. But since this industry and its loyal following are solid, there is no need to panic among business people.
Go ahead, create, promote and play, this is the routine of the workers in the mobile game market, this is not going to change. So, with so much insightful data on mobile device usage and statistical perspectives, we are moving to keep supporting those who dream of entering or specializing in the gambling business.
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